The People Behind It

Built by someone who gets it.

Mack Cobb, founder of Next Step

The Founder

Mack Cobb

Founder · Upstate Lead

Hi, I'm Mack — a Clemson University student, Upstate South Carolina native, and the founder of Next Step. I grew up watching great local businesses struggle to be found online, not because they weren't good at what they do, but because the digital world can feel overwhelming when you're busy running the actual business.

That's exactly why I started Next Step. Studying business at Clemson gave me a strong foundation in marketing strategy and what actually drives results — and being local means I understand this community. I'm not some faceless agency sending cookie-cutter campaigns from across the country.

As we've grown across South Carolina, that mission hasn't changed. We're building a team of local specialists — each one lives in the region they serve, so every client still works with a neighbor who knows their market.

Clemson University

Business Administration

Born & Raised

Clemson–Anderson area

Client Work

Always with the founder

Local specialists across South Carolina

Each region is led by someone who actually lives there. As we grow, we're adding specialists who share the same hands-on, neighbor-first approach.

Mack Cobb
Region 01

Clemson & The Upstate

Mack Cobb

Founder · Upstate Lead

Serving Clemson, Seneca, Anderson, Pickens, Central, Pendleton, Easley.

Frederic SmithDominic Dujardin
Region 02

Columbia & The Midlands

Frederic Smith & Dominic Dujardin

Midlands Leads

Serving Columbia, Lexington, Irmo, West Columbia, Cayce, Forest Acres, Blythewood.

48h

Onboarding

Lead Increase

100%

Local Focus

SC

Rooted

Want to bring Next Step to your area?

We're growing our team of local specialists across South Carolina. If you know your region and want to help local businesses thrive, let's talk.

Get in Touch