Built by someone who gets it.

The Founder
Mack Cobb
Founder · Upstate Lead
Hi, I'm Mack — a Clemson University student, Upstate South Carolina native, and the founder of Next Step. I grew up watching great local businesses struggle to be found online, not because they weren't good at what they do, but because the digital world can feel overwhelming when you're busy running the actual business.
That's exactly why I started Next Step. Studying business at Clemson gave me a strong foundation in marketing strategy and what actually drives results — and being local means I understand this community. I'm not some faceless agency sending cookie-cutter campaigns from across the country.
As we've grown across South Carolina, that mission hasn't changed. We're building a team of local specialists — each one lives in the region they serve, so every client still works with a neighbor who knows their market.
Clemson University
Business Administration
Born & Raised
Clemson–Anderson area
Client Work
Always with the founder
Local specialists across South Carolina
Each region is led by someone who actually lives there. As we grow, we're adding specialists who share the same hands-on, neighbor-first approach.

Clemson & The Upstate
Mack Cobb
Founder · Upstate Lead
Serving Clemson, Seneca, Anderson, Pickens, Central, Pendleton, Easley.


Columbia & The Midlands
Frederic Smith & Dominic Dujardin
Midlands Leads
Serving Columbia, Lexington, Irmo, West Columbia, Cayce, Forest Acres, Blythewood.
Onboarding
Lead Increase
Local Focus
Rooted
Want to bring Next Step to your area?
We're growing our team of local specialists across South Carolina. If you know your region and want to help local businesses thrive, let's talk.
Get in Touch